“A funny, irreverent tour through the salient points of scientific knowledge … a must-read for the scientifically curious.”  —Kirkus Reviews

“Exceptionally well written, organized and presented, ‘This Time It’s NOT Personal: Why Science Says Get Over Yourself’ is an inherently fascinating read that is as informed and informative as it is thoughtful and thought-provoking … very highly recommended.”  —Midwest Book Review

Five out of five stars.  —Readers’ Favorites

Medallion® Winner.  —Book Readers Appreciation Group (B.R.A.G.)

THIS TIME IT’S NOT PERSONAL:  WHY SCIENCE SAYS GET OVER YOURSELF, is available on Amazon in paperback for U.S. $11.99, or in Kindle format for $7.99.  It’s an entertaining and informative book packed with scholarship and humor.  Excerpts from the book can be found on the HOME page blog (you can also read the book’s introduction on Amazon via “Look Inside”).  To access the website excerpts, return to the HOME page and select the category “Book: Science Excerpts” or “Book: Humor Excerpts,” or just scroll through the blog.

So what’s the book about?

Well, if you’ve ever wondered how you came to be peering out of your singular set of eyeballs, enjoying (or not) your unique existence, science has answers. Evidence stretches from the Big Bang to the here and now, and what it shows is that personal identity is a gene-induced sensation, an evolutionarily advantageous self-narrative, a fake ID, yet despite self’s fictive nature it can lead to a “me and mine” (as well as an “us versus them”) mentality. In short, self as conventionally experienced is supported by neither objectivity nor effect. The book serves up proof that the indwelling emperor has no clothes, along with two sides dishes: one of tomfoolery and the other of self-reclamation.

Click here to link to the Amazon book.

Sam Hicken, Ph.D. has received two national awards for research related to the psychology of computer use. His 1991 doctoral dissertation was designated best in its field. He’s been a university professor, Director of Informatics for a cutting-edge biotechnology company, and a regular consultant to the Infectious Diseases Division of the New Mexico State Health Department. His work spans computer science, molecular biology, and cognitive psychology, plus he’s authored dozens of computer databases and two pieces of commercial mathematics software. (EasyQuant was one of the first simple-to-use statistics programs for personal computers.) He currently writes scientific and other fact-based humor.